SEO as a service is built on the foundation that the effort put in now can still have an effect years down the road.
So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike any other form of marketing.
Unfortunately, ...
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In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change.
More than 25 years later, do these tenets still ring true? And, what if we applied them to today’s search marketer?
From a marketing perspective, proactivity has become a ...
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Undoubtedly WordPress has been excellently set up to get the best of Search Engine Optimization.
That’s the reason why most of us are always reluctant to get away from the cozy comfort of WordPress and get the site hosted with third party.
Also, transition to a third party means increased responsibility starting from the need to finding a web host compatible with WordPress version to the content to be published.
It takes great efforts ...
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The role of an SEO company is to improve the search engine visibility of their clients and drive more online traffic (and potential conversions) to their website. Although search engine results page (SERP) rankings aren’t the only measure of success, they are certainly an important indicator of positive growth.
Here at SEO Advantage, one of the first things we do is provide our clients with a free report telling them how many ...
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A new survey tells us that 63% of B2B marketers use website traffic as their primary metric for the success of their content marketing.
It makes sense. The more people come to your website, the more people see your goods and services and the more chances you have to sell those goods and services. What’s more, larger amounts of traffic reflect greater online ...
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Google’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results.
Instead of playing directly in the search results, clicking on the video takes you to the site hosting the video. And while the majority of these videos are taken from YouTube, Google does occasionally draw from other video sources.
“While most brands will see no immediate impact ...
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It’s no secret that WordPress is one of the most popular, easy-to-implement content management systems online. But just because it’s easy doesn’t mean that the out-of-the-box WordPress settings are ideal for optimal on page SEO. In fact, there’s nothing farther from the truth.
In this post, we cover simple solutions to prevent redundant pages (pages with duplicate or minimal content) from getting indexed from the roving tarsus of search engine ...
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