Tag: content marketing

  • The 7 Best Content Types for Lead Generation

    Today, consumers spend an average of 79 days conducting online research before buying. This means SEO, web design, and digital marketing agencies need a content marketing strategy that provides consumers with the answers they’re searching for while simultaneously generating leads to fill their agency’s sales pipeline. The marketing landscape has changed. Where agencies used to […]

  • Creating SEO Content for Search Engines AND Visitors

    No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we use the best practice concepts of search engine optimization – to, hopefully – pad the […]

  • 5 Free Ways to Make the Most of Your Content (and One Tactic to Avoid)

    Congratulations! You’ve made a very sensible business decision, and you’ve hired a copywriter to create some new content for your company. You’re holding (or, more likely, looking at a digital version of) some professional, compelling content. It does exactly what you need it to. But could you use it for anything new? Once you’ve paid […]

  • What Exactly Are You Missing In Your Content Marketing Strategy?

    There is a sea full of different brands in the market but the content marketing research tells that still majority of these brands does not have a documented marketing strategy. Developing a content marketing strategy for your brand is as essential as keeping the quality of your content top-notch. A quality content is worth only […]

  • Blogging Hacks: How to Update Your Old Posts to Boost Organic Visibility

    Generating traffic for a blog is not easy. You spend hours of your time and energy coming up with content ideas that quickly become forgotten about and buried deep in the archives. A hot post bringing you visits today can quickly fall off the radar and lose its impact six months from now. Don’t let […]

  • How often should I update my website content?

    I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one […]

  • How to Develop a Content Strategy for an Unfamiliar Niche

    You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It’s important to increase your knowledge and develop a strategy […]

  • 4 Common Copywriting Mistakes Everyone Makes

    I don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around. While the list of common copywriting mistakes could probably fill a small […]

  • Choosing Your Content: Videos and Animations

    Carrying on with this content evaluation, we move to something a little bit more modern and exciting. I say modern not because videos and animations are new things but because advances in technology have made it easier and more accessible to create and view video and animated content like never before. We are no longer […]

  • Creating Multimedia Content that Drives Links

    Multimedia content, such as infographics and videos, is user-friendly and highly sharable. And, because multimedia content is not text-centric, it can easily be “repurposed” for use in your offsite content and across your social media channels. But, if created haphazardly, this type of content can harm your brand by appearing sloppy and unfinished. Instead of […]