The 7 Best Content Types for Lead Generation

content-tips

Today, consumers spend an average of 79 days conducting online research before buying.

This means SEO, web design, and digital marketing agencies need a content marketing strategy that provides consumers with the answers they’re searching for while simultaneously generating leads to fill their agency’s sales pipeline.

The marketing landscape has changed. Where agencies used to be able to rely on advertising and direct outreach to ...

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Creating SEO Content for Search Engines AND Visitors

content management

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we use the best practice concepts of search engine optimization – to, hopefully – pad the deck in our favor.

It’s an ongoing process. ...

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4 Powerful Ways You Can Automate Your Marketing

online marketing automationMarketing once used to be about carefully debated messages that were packaged in the most appealing ways by people who looked like Jon Hamm for people who looked like you and I to buy more. No more. And that’s not a comment on the impending demise of an iconic series.

But why marketing automation, you may ask. Because it works. And just as ...

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6 Proven Ways to Attract Traffic to Your Website

website traffic

SEO, or search engine optimization, is a buzzword these days. Lots of people know what it means; however, fewer understand what it all entails. Unfortunately, there’s not an Easy Button for boosting your website’s traffic, but there are some relatively basic steps you can take to start moving in the right direction.

If you are looking to increase traffic to your website (and ...

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Increase Traffic to Blog, Get More Leads – No More Excuses!

traffic-increase

“I want to increase traffic to my blog or website”- The very same question keeps on haunting all the business owners. It has kept me on my toes for a long while. Now, I thought to jot down all the very best strategies for increasing not only traffic but also qualified leads. Read them, share them, implement them and let me know in ...

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5 Free Ways to Make the Most of Your Content (and One Tactic to Avoid)

content recyclingCongratulations!

You’ve made a very sensible business decision, and you’ve hired a copywriter to create some new content for your company. You’re holding (or, more likely, looking at a digital version of) some professional, compelling content. It does exactly what you need it to.

But could you use it for anything new?

Once you’ve paid for your copy, you own it. So it makes sense to ...

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5 Myths about Increasing Website Traffic

web traffic tipsIf you own or manage a website, you know that there a few key metrics that indicate success. And regardless of your industry or company goals, one metric is universal: traffic.

The number of daily or monthly visitors your site receives is easy to measure, monitor, and report. It provides a simple way to look at your site’s growth over time, and can ...

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Should I stay away from highly competitive keywords?

keywords research tipsIf you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness,” with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search competitiveness tells you nothing about the organic search competitiveness, but ...

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What Exactly Are You Missing In Your Content Marketing Strategy?

content marketing strategyThere is a sea full of different brands in the market but the content marketing research tells that still majority of these brands does not have a documented marketing strategy. Developing a content marketing strategy for your brand is as essential as keeping the quality of your content top-notch. A quality content is worth only when it reaches the targeted audience and can turn your readers into your brand’s prospects. ...

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4 Simple Ways to Future-Proof Your SEO

seoSEO as a service is built on the foundation that the effort put in now can still have an effect years down the road.

So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike any other form of marketing.

Unfortunately, ...

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