Today, consumers spend an average of 79 days conducting online research before buying.
This means SEO, web design, and digital marketing agencies need a content marketing strategy that provides consumers with the answers they’re searching for while simultaneously generating leads to fill their agency’s sales pipeline.
The marketing landscape has changed. Where agencies used to be able to rely on advertising and direct outreach to ...
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SEO, or search engine optimization, is a buzzword these days. Lots of people know what it means; however, fewer understand what it all entails. Unfortunately, there’s not an Easy Button for boosting your website’s traffic, but there are some relatively basic steps you can take to start moving in the right direction.
If you are looking to increase traffic to your website (and ...
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“I want to increase traffic to my blog or website”- The very same question keeps on haunting all the business owners. It has kept me on my toes for a long while. Now, I thought to jot down all the very best strategies for increasing not only traffic but also qualified leads. Read them, share them, implement them and let me know in ...
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If you own or manage a website, you know that there a few key metrics that indicate success. And regardless of your industry or company goals, one metric is universal: traffic.
The number of daily or monthly visitors your site receives is easy to measure, monitor, and report. It provides a simple way to look at your site’s growth over time, and can ...
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If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness,” with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search competitiveness tells you nothing about the organic search competitiveness, but ...
There is a sea full of different brands in the market but the content marketing research tells that still majority of these brands does not have a documented marketing strategy. Developing a content marketing strategy for your brand is as essential as keeping the quality of your content top-notch. A quality content is worth only when it reaches the targeted audience and can turn your readers into your brand’s prospects. ...
Blog traffic is not driven by new traffic; individuals driven by return clients. Your new traffic is going to be fluidic. One week you might have lots of new visitors, and the following weeks you may have very few at all. Your repeat viewers are the ones who are supposed in order to create up the bulk of the traffic. And, if ...
What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it!
A long-tail keyword is – as Google itself reports here – “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. ...
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Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
I don’t like the acronym CRO, or even the name, conversion rate optimisation. It’s misleading in that it suggests it is all about the conversion rate. While the conversion rate (number ...
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Open a landing page on your website. Describe what it offers in three to five words.
If you are able to think of not one, but several dozen different three- to five-word combinations that work equally well to describe your landing page and are not sure which one is the best choice, you’re not alone.
Words have synonyms. “How do I ” and “How to ” are ...
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