Choosing Your Content: Videos and Animations

website animationCarrying on with this content evaluation, we move to something a little bit more modern and exciting. I say modern not because videos and animations are new things but because advances in technology have made it easier and more accessible to create and view video and animated content like never before. We are no longer restricted to televisions and corporate movies or shows – anyone can now create video content and ...

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6 Tips for Effective Email Campaign

email marketingIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your direct mail pieces must contain in order to get people to visit your website.

If you want to build your online business, research shows that one of the best ways to do it is to use direct ...

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The Definitive Guide to Keyword Research

keywords researchIf you’ve ever wondered:

“How do I find keywords my competition doesn’t know about?”

“How do I know if a keyword is too hard to rank for?”

“What’s the best keyword research tool on the market?”

“Where do I even begin with keyword research after Google Hummingbird?”

Then I’ve got just the thing for you: Keyword Research: The Definitive Guide.

It’s a comprehensive guide that will show you EXACTLY how to find awesome keywords for your business.

Here’s ...

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Video Embeds Now Appearing in Google Search Results

google searchGoogle’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results.

Instead of playing directly in the search results, clicking on the video takes you to the site hosting the video. And while the majority of these videos are taken from YouTube, Google does occasionally draw from other video sources.

“While most brands will see no immediate impact ...

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The Beginner’s Guide to PPC Advertising

PPC tips

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business.

“Paid per click advertising is so passe,” some say. Why is that, when in fact PPC ads account for 65% of clicks for high commercial intent keyword searches?

One reason for that belief is that customers are getting ...

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5 Bad SEO Habits You Need to Break

seo tips

Habits get a bad rap. They aren’t bad on their own. We develop them so we can get more done without having to think carefully about everything we do each day.

After any substantial amount of time in the SEO industry, you develop certain habits. Many of those habits are born of necessity, others reinforced by positive experiences, still others implemented for the sake of convenience. Regardless of their source, these tendencies ...

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WordPress Tweaks To Improve SEO

wordpress

I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations. The only downside is that many people don’t realize how important the customizations and plugins are. You see, as an “out of the box” tool, it’s not perfect. There are some issues that definitely need to be addressed.

Let’s start with Sitemaps. Most (not ...

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All You Need To Know About Facebook Ad Statistics

facebook marketing

What Are Facebook Advertising Statistics?

Facebook Advertising Statistics are a good way for you to assess the impact of your Facebook fan page and the Facebook Ads. The statistics are there for you to analyze the performance of your Ads and to provide you a lot more information about the type of people who have liked your product or who have clicked on your Ads. Facebook Ad Statistics provide you with valuable ...

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Top 5 Website Builders – Build And Publish Your Website Before The Holidays

website builders

The holidays are coming and many of us check our New Year’s resolutions and reflect on the changes we want to make in the future. Like most people, you’ve probably made promises a year ago that went unfulfilled. Chin up, you’re not alone 🙂 . The numbers show that fewer than 2% of people do follow their resolutions. Want to join their camp? ...

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