Tag: SEO

  • The Definitive Guide to Keyword Research

    If you’ve ever wondered: “How do I find keywords my competition doesn’t know about?” “How do I know if a keyword is too hard to rank for?” “What’s the best keyword research tool on the market?” “Where do I even begin with keyword research after Google Hummingbird?” Then I’ve got just the thing for you: […]

  • How To Set Up a Canonical Tag for your Website [VIDEO]

    If you’ve got duplicate page problems, perhaps a canonical tag can solve your problems! Did you know that your pages might be cannibalizing each other in the search results? Help Google determine which pages should be ranking for your most important keywords by using the canonical and meta robots tags. Transcript Hi, I’m Brynna, and […]

  • How to Do Keyword Research: A 6-Point Checklist.

    Open a landing page on your website. Describe what it offers in three to five words. If you are able to think of not one, but several dozen different three- to five-word combinations that work equally well to describe your landing page and are not sure which one is the best choice, you’re not alone. […]

  • Off Page SEO Strategies That Work.

    When you are designing an effective marketing plan, you will need to establish Off Page SEO strategies that compliment the content you have already put together. But what is Off Page SEO, and how can it affect your website’s ranking? In this post, I will discuss how to make proper use of back links, social […]

  • 4 Tips for Getting into the Right Link Building Mindset.

    Over the years I’ve found that’s it easy enough to explain to someone what they should do with their link building campaign–the types of links they’re looking for, how to build a 12 month strategy, how to evaluate the quality of a link and so forth–but where a lot of site owners and marketing managers […]

  • WordPress SEO Tips to Avoid Search Engine Penalties.

    It’s no secret that WordPress is one of the most popular, easy-to-implement content management systems online. But just because it’s easy doesn’t mean that the out-of-the-box WordPress settings are ideal for optimal on page SEO. In fact, there’s nothing farther from the truth. In this post, we cover simple solutions to prevent redundant pages (pages […]

  • Debunking 7 SEO Myths.

    Search engine optimization, or SEO, is a process that’s always changing. As Google and other search engines refine their algorithms, webmasters must adapt to ensure good organic search rankings. Common SEO myths distract from best practices and may even cause search engines to pass a site by. 1) The More Keywords, the Better Good SEO […]

  • How To Integrate SEO Into Your Inbound Marketing Plan.

    How does SEO fit into any inbound marketing strategy? And why should this be the right strategy for my business? Well, let’s look at where inbound marketing came from, why this new kid on the block is suddenly getting all the headlines, and where it differs from what came before. Inbound marketing is a term […]

  • Seven avoidable mistakes in global marketing.

    The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East. For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences […]

  • 10 Tips for Awesome Landing Pages.

    1. Split (A/B) Test: Find out what works and try to discern why by doing split testing. 2. Keep your form short, simple and above the fold: Most landing pages are designed to gather information, or get people to buy quickly – make sure they know where to put in their information, or how to […]