The role of an SEO company is to improve the search engine visibility of their clients and drive more online traffic (and potential conversions) to their website. Although search engine results page (SERP) rankings aren’t the only measure of success, they are certainly an important indicator of positive growth.
Here at SEO Advantage, one of the first things we do is provide our clients with a free report telling them how many ...
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Google’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results.
Instead of playing directly in the search results, clicking on the video takes you to the site hosting the video. And while the majority of these videos are taken from YouTube, Google does occasionally draw from other video sources.
“While most brands will see no immediate impact ...
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When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.
PageRank is a link analysis algorithm used by Google to help determine the relative importance of a website.
Every ...
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Videos are one of the best ways to generate traffic to your website. Video sites like YouTube have millions of users and the videos are more shareworthy than other forms of content. Most importantly, the search engines tend to favor videos in their search listings, making video SEO a reliable way to bring in targeted traffic. We have found five interesting video SEO techniques you can use to boost rank ...
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Search engine optimization, or SEO, is a process that’s always changing. As Google and other search engines refine their algorithms, webmasters must adapt to ensure good organic search rankings. Common SEO myths distract from best practices and may even cause search engines to pass a site by.
1) The More Keywords, the Better
Good SEO relies on keywords, but using too many on any one page makes search engines ...
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