International Marketing is More Than Just Translation

foreign languagesIf globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes.

Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise.

There are some obvious aspects of marketing to people in another country that many businesses try ...

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The Definitive Guide to Keyword Research

keywords researchIf you’ve ever wondered:

“How do I find keywords my competition doesn’t know about?”

“How do I know if a keyword is too hard to rank for?”

“What’s the best keyword research tool on the market?”

“Where do I even begin with keyword research after Google Hummingbird?”

Then I’ve got just the thing for you: Keyword Research: The Definitive Guide.

It’s a comprehensive guide that will show you EXACTLY how to find awesome keywords for your business.

Here’s ...

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The Beginner’s Guide to PPC Advertising

PPC tips

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business.

“Paid per click advertising is so passe,” some say. Why is that, when in fact PPC ads account for 65% of clicks for high commercial intent keyword searches?

One reason for that belief is that customers are getting ...

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5 Bad SEO Habits You Need to Break

seo tips

Habits get a bad rap. They aren’t bad on their own. We develop them so we can get more done without having to think carefully about everything we do each day.

After any substantial amount of time in the SEO industry, you develop certain habits. Many of those habits are born of necessity, others reinforced by positive experiences, still others implemented for the sake of convenience. Regardless of their source, these tendencies ...

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

digital marketing

Two things I love a lot:

1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.

2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.

This post is at the intersection of those two lovely things.

Each ...

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Free SEO tools you need to know about.

SEO tools

Here is my guide to the free tools available from one of my favourite websites – is a website I just could not live without. They offer such a huge range of tools, and it would seem that they are making more and more of these free!

Here is my quick guide to some of the tools you can get for free from Moz (formerly SEOmoz) and how you might ...

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5 Content Ideas To Boost Social Media Engagement.

social media marketing

Those who are plugged into the SEO grapevine will know that there has been a lot of talk in recent months about social media influencer ranking. Just how much weight social media has on ranking became a much more compelling musing after the launch of Google+. Bing and Yahoo had already started to index tweets in their SERPs but Google was the first to come out and say that ...

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Email Marketing: Subject Line Best Practices.

Best Practices for Subject Lines that Work | Marketing for Digital ...

It’s been estimated that the average email user receives 147 emails every day. If your business markets through email, you’re facing some stiff competition in your customer’s inbox. Industry statistics show ...

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What’s the ROI of Corporate Blogging?

Search Engine Optimization Tools

In a few weeks this business blog will be 9 years old. That’s 3,145 posts overall, of which I have written 2,537 myself.

If someone would have suggested to me 9 years ago that I should write 1.2 million ...

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