The Top 10 Conversion Rate Optimisation Myths

website optimisationConversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!

 
 
 

1. It’s all about the conversion rate

I don’t like the acronym CRO, or even the name, conversion rate optimisation. It’s misleading in that it suggests it is all about the conversion rate. While the conversion rate (number ...

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How To Integrate SEO Into Your Inbound Marketing Plan.

Kurumsal Seo Danışmanlığı

How does SEO fit into any inbound marketing strategy? And why should this be the right strategy for my business? Well, let’s look at where inbound marketing came from, why this new kid on the block is suddenly getting all the headlines, and where it differs from what came before.

Inbound marketing is a term coined by Brian Halligan, co-founder (with Dharmesh Shah) of Hubspot, a marketing software company. ...

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