Tag: website content

  • How to Develop a Content Strategy for an Unfamiliar Niche

    You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It’s important to increase your knowledge and develop a strategy […]

  • 4 Common Copywriting Mistakes Everyone Makes

    I don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around. While the list of common copywriting mistakes could probably fill a small […]