If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness,” with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search competitiveness tells you nothing about the organic search competitiveness, but ...
What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it!
A long-tail keyword is – as Google itself reports here – “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. ...
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If you’ve ever wondered:
“How do I find keywords my competition doesn’t know about?”
“How do I know if a keyword is too hard to rank for?”
“What’s the best keyword research tool on the market?”
“Where do I even begin with keyword research after Google Hummingbird?”
Then I’ve got just the thing for you: Keyword Research: The Definitive Guide.
It’s a comprehensive guide that will show you EXACTLY how to find awesome keywords for your business.
Here’s ...
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A successful SEO campaign starts with choosing the right keywords. Growing your business beyond the initial campaign involves expanding your keyword list and this can be difficult at times. You’re in need of new keyword ideas and new opportunities but you don’t know where to look. There are a ton of SEO tools out there that can help you but it can be difficult to know where to ...
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Every website has a list of Golden Keywords that they’d love to rank #1 across the board for. For instance, I’m sure Search Engine People would love to rank #1 for a keyword like SEO firm. The lifetime potential of that single keyword is enormous! With 201,000 searches a month, a site ranking in the top 1-5 spots could reasonably expect to see a huge surge in traffic. Lets say ...
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One of the most important things to remember when doing your keyword research is to make sure you are targeting keywords that your audience is actually using, not just ...
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Choosing the right keywords is essential for long term SEO success. The keywords you target on your site will determine what searches your site will be pulled into the SERPs for and what kind of searcher will ...
Continue Reading →I’ve spoken with many site owners over the years that want to know why they can’t just target the same 5-10 keywords across their whole site. Since those keywords explain exactly what their business does and those are the keywords they want to rank well for, wouldn’t it make sense to just go after those keywords in your content and with your link building efforts? And while I can understand this train of thought, targeting the same short list of ...
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