Tag: social networking

  • Creating Multimedia Content that Drives Links

    Multimedia content, such as infographics and videos, is user-friendly and highly sharable. And, because multimedia content is not text-centric, it can easily be “repurposed” for use in your offsite content and across your social media channels. But, if created haphazardly, this type of content can harm your brand by appearing sloppy and unfinished. Instead of […]

  • Three Questions to Measuring Social ROI.

    When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you must take into account more than the simple (gain-investment)/investment equation. Simply put, you will need to look at more than just dollars invested in […]