Creating Multimedia Content that Drives Links

multimedia content

Multimedia content, such as infographics and videos, is user-friendly and highly sharable. And, because multimedia content is not text-centric, it can easily be “repurposed” for use in your offsite content and across your social media channels.

But, if created haphazardly, this type of content can harm your brand by appearing sloppy and unfinished. Instead of rushing to compete, or publishing content that doesn’t put your “best foot forward,” take a step back ...

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Three Questions to Measuring Social ROI.


SEO | Search Engine Optimization | Santa Barbara Marketing | Santa ...

When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you ...

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