International Marketing is More Than Just Translation

foreign languagesIf globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes.

Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise.

There are some obvious aspects of marketing to people in another country that many businesses try ...

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Choosing Your Content: Videos and Animations

website animationCarrying on with this content evaluation, we move to something a little bit more modern and exciting. I say modern not because videos and animations are new things but because advances in technology have made it easier and more accessible to create and view video and animated content like never before. We are no longer restricted to televisions and corporate movies or shows – anyone can now create video content and ...

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6 Tips for Effective Email Campaign

email marketingIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your direct mail pieces must contain in order to get people to visit your website.

If you want to build your online business, research shows that one of the best ways to do it is to use direct ...

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