4 Tips for Getting into the Right Link Building Mindset.

Link building

Over the years I’ve found that’s it easy enough to explain to someone what they should do with their link building campaign–the types of links they’re looking for, how to build a 12 month strategy, how to evaluate the quality of a link and so forth–but where a lot of site owners and marketing managers get hung up isn’t with the actual building of links, it’s usually because of the ...

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What a Malware Infection Can Do to Your Website’s SEO.

Website malware infection

Most of us have encountered the red flags raised by Google, warning us that the website we’re about to load contains harmful malware. This is something we don’t just encounter from sketchy websites – malware can also infect legitimate business and industry sites to steal sensitive information or to spread the infection to other computers.

Google’s Safe Browsing feature blacklists websites that can potentially harm users’ computers due to malware. ...

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How to use Twitter as a one on one sales tool.

Twitter marketing

A recent visit to a client brought up the question “what is this Twitter thing and how can we use it?” I answered “that’s a big question” and proceeded to talk about a-typical scenarios such as content aggregation, automation and campaign based community management. The conversation went on and we talked about a myriad of things. In the end the client revealed that one portion of their target market, ...

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WordPress SEO Tips to Avoid Search Engine Penalties.

search engine penalties

It’s no secret that WordPress is one of the most popular, easy-to-implement content management systems online. But just because it’s easy doesn’t mean that the out-of-the-box WordPress settings are ideal for optimal on page SEO. In fact, there’s nothing farther from the truth.

In this post, we cover simple solutions to prevent redundant pages (pages with duplicate or minimal content) from getting indexed from the roving tarsus of search engine ...

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