How to Develop a Content Strategy for an Unfamiliar Niche

content strategyYou know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It’s important to increase your knowledge and develop a strategy that will succeed – but how do you ...

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4 Common Copywriting Mistakes Everyone Makes

copywriting tipsI don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around.

While the list of common copywriting mistakes could probably fill a small eBook, some are more common than most — like ...

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