The 7 Habits of Highly Effective Search Marketers

search-engineIn his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change.

More than 25 years later, do these tenets still ring true? And, what if we applied them to today’s search marketer?

 

1. Be Proactive

From a marketing perspective, proactivity has become a ...

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How to Identify Long Tail Keywords for SEO Success

page rankLong tail keywords have taken on a greater importance in organic search, especially with the ever-increasing momentum of mobile users. Whether driving traffic to your website, or promoting a PPC ad campaign, the value of long tail keywords create better targeted action for your marketing and sales funnels.

Google’s Hummingbird engine has a conversational search model, and long tail keywords now make up nearly 75% of all search queries. But how to ...

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