When a great product pops up in your niche and you want to promote it to sell the most you can RUN from the typical stuff that everyone does and find unique ways to get the word out.
1. ...Continue Reading →
Most companies have some sort of affiliate program in order to take advantage of what others can offer customers, but it can be tough to manage all of these different partners. You have your own customer service to perfect, your own marketing campaigns to run, and an entire staff to keep in order, so it’s no secret that the easier the affiliate partnerships the better. Still, it’s important that ...Continue Reading →
Regardless of the budget you have available, getting to know your target market before you launch a website is critical to its success.
In this guide I’ll share a few low cost ideas that will at least give you some insight into the people you want to sell to.
Forget about guesswork
In their mad rush to get up and running online, many small business owners forget this fundamental step ...Continue Reading →
The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East.
For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences into account.
Here are a few common mistakes to avoid…
1. Not localising marketing
Marketing campaigns, like humour, don’t always translate well. A recent Millward Brown study found that ...Continue Reading →
Email marketing is a great way to promote a product or service without spending a fortune. Of course, you need a list of email addresses to send your newsletter or special offers to.
In this article I’ll discuss many of the pros and cons of buying email marketing lists from a third party.
– Save time
By buying an email marketing list you can get your business off the ground with a special offer or promotion much quicker than if you gathered the ...Continue Reading →