Tag: email marketing

  • Email Marketing Explained: The Definitive Word on Subject Lines

    Everyone hopes their emails get read. We know that along with having a good relationship with the recipient, writing exceptional subject lines increases the chances our message gets opened in a crowded inbox. And everyone who writes email for sales and marketing purposes has read or heard something about writing the best subject lines … […]

  • 6 Tips for Effective Email Campaign

    In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your direct mail pieces must contain in order to get people to visit your website. If you want to build your […]

  • Email Marketing: Subject Line Best Practices.

    It’s been estimated that the average email user receives 147 emails every day. If your business markets through email, you’re facing some stiff competition in your customer’s inbox. Industry statistics show that less than 25% of customers are likely to open marketing emails, and even fewer go on to click the links in the email. […]

  • Buying Email Marketing Lists – The Pros and Cons.

    Email marketing is a great way to promote a product or service without spending a fortune. Of course, you need a list of email addresses to send your newsletter or special offers to. In this article I’ll discuss many of the pros and cons of buying email marketing lists from a third party. Pros – […]