The 7 Best Content Types for Lead Generation


Today, consumers spend an average of 79 days conducting online research before buying.

This means SEO, web design, and digital marketing agencies need a content marketing strategy that provides consumers with the answers they’re searching for while simultaneously generating leads to fill their agency’s sales pipeline.

The marketing landscape has changed. Where agencies used to be able to rely on advertising and direct outreach to ...

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Creating SEO Content for Search Engines AND Visitors

content management

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we use the best practice concepts of search engine optimization – to, hopefully – pad the deck in our favor.

It’s an ongoing process. ...

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Copywriting For PPC Ads vs Your Content.


If your job is to create ads and write articles all day, it may be difficult to continue being innovative. You have to constantly write new information about the same topic, putting a fresh spin on it each time.

What The People Want

Think about what you want to read. What questions have you been asked recently about your industry? What features of your products do your customers care most about? Focus on ...

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