6 Tips for Effective Email Campaign

email marketingIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your direct mail pieces must contain in order to get people to visit your website.

If you want to build your online business, research shows that one of the best ways to do it is to use direct ...

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

digital marketing

Two things I love a lot:

1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.

2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.

This post is at the intersection of those two lovely things.

Each ...

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