iUpload™, a net-native content management
solution provider, is making available a free service called
MailbyRSS for
authoring
RSS feeds by e-mail. The service will help organizations avoid
enforcement liability of the CAN-SPAM Act, which took effect at the
beginning of this year, through a service that transforms e-mail campaigns
into
RSS feeds.
MailbyRSS will allow organizations to replace or augment
their opt-in e-mail campaigns with RSS feeds, providing them a way to
ensure that the information they publish reaches subscribers without being
filtered out by spam lists or filters. MailbyRSS accepts both text and
rich content e-mail, requires no new computer hardware or software, and is
invoked by simply emailing content to a free MailbyRSS account.
Many organizations currently rely on e-mail newsletters as part of their
strategy to manage customer relationships. The prevalence of spam has
significantly diminished the impact of such e-mail communications, not only
creating
reluctance to subscribe to them, but actually inhibiting their
delivery because of anti-spam measures -- as much as 15% of requested
e-mail messages, i.e., e-mail messages to which users have subscribed,
never reach a subscribers inbox). MailbyRSS allows organizations to
publish their content as an RSS feed, giving their subscribers the options
of staying informed yet completely bypassing e-mail as a delivery
mechanism.
"If you deliver your campaigns and newsletters by e-mail only then you are
part of the spam problem," states Robin Hopper, president and CEO of
iUpload. "And now with CAN-SPAM the law of the land, any online marketer
is just a single e-mail message away from enforcement liability. There
will be no delay enforcing the provisions of CAN-SPAM. Now is the time to
do more than talk about support for spam legislation. We challenge all
online marketers to give their subscribers a choice and as such, are making
MailbyRSS available to anyone. Using MailbyRSS you can cut through the
information smog and deliver your content to your subscribers' desktop
while avoiding the chaos of the e-mail inbox."
Using MailbyRSS is simple. Organizations need only to sign up to the
service to receive a special e-mail address and password from iUpload.
They can then immediately begin to author content for their RSS feed by
sending it as an e-mail to the iUpload service, where it is transformed
into an RSS feed and distributed. Augmenting e-mail campaigns by offering
an RSS version is as easy as including the MailbyRSS account information in
the distribution list of any campaign or newsletter. When MailbyRSS
receives an authorized e-mail message, it automatically creates or updates
an RSS feed and generates any supporting web pages required.
"E-mail campaigns are a big part of our online marketing strategy," says
Jason Butterfield, VP Technology NPICenter.com. "MailbyRSS meant no extra
work, we've even added the RSS option to both our opt-in and opt-out
process to give customers
the delivery choice."
The MailbyRSS service is currently available at no charge. Organizations
can sign up to use the service on iUpload's website or
http://mail.byRSS.com directly.
What is RSS?
RSS is an XML syndication format that allows content publishers to
franchise content as RSS feeds that completely avoid e-mail. RSS feeds are
automatically delivered and can be read by special easy to use news reader
software, news aggregators or even other websites. As a method to augment
email campaigns, RSS holds great promise since it has the immediacy of
e-mail, but it never goes through an
e-mail server and therefore can't be blocked or relegated to the spam list.
Further there is no way for anyone to receive an RSS feed with out
explicitly subscribing to it, in fact, there is no such thing as
unsolicited commercial RSS content.
About iUpload
Founded in 1998 and headquartered in Burlington, ON, Canada, iUpload helps
organizations optimize the marketing potential of their content by
delivering end-to-end web content management solutions. The company's
net-native iUpload Application Suite consists of content management,
content search, email marketing, collaboration, survey and XML syndication
modules that provide clients with the tools to easily create, capture,
manage, distribute and analyze all aspects of their web content. The
iUpload
net-native and scalable approach allow it to seamlessly integrate into any
environment and have made it a viable solution for a wide range of
customers such as the American Farm Bureau, Capitol College, Society for
the Prevention of Cruelty to Animals, Sierra Club, 724 Solutions, the City
of Columbus, Mold-Masters Ltd., MOSAID, Ontario Ministry of Health,
Cannondale, Western Financial Group and Molsons. Further information on
iUpload can be found online at: http://www.iupload.com.
Media Contact:
Jerry
Rackley
Rackley Communications
405-707-0514
jrackley@brightok.net
Author: Array
Previous article: 28 September 2006
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