<
p>When most webmasters think of marketing,
they would no doubt list writing articles,
placing ads in various ezines and newsletters,
optimizing their webpage for higher rankings
on the search engines, viral techniques and
of course, any free ads that work.
But one of the most effective and misunderstood
avenues of successful marketing would involve a
type of delivery channel that does just that...
delivers content to targeted audiences.
That delivery channel is called RSS. Let's
take closer look at a general overview of
using RSS in your marketing and proven tips
and shortcuts that will have your website
successfully using RSS in a snap. First...
RSS content is delivered through RSS Feeds.
What type of content? Articles, stories,
press releases, announcements, updated info,
company details, products and marketing.
But in order for your audience to view this
content via RSS Feeds, they will need to
download a special program called an RSS
aggregator. Some are available at no charge
while others have a subscription fee.
Most will ask, what is an RSS aggregator?
It is an application that will allow and
end user to subscribe to RSS Feeds thus
allowing them to read and view your new
content.
And yes, you can still use e-mail to deliver
your news and updated content. E-mail is not
going away as a few writers have predicted.
In fact, you really can compare RSS to e-mail
since they both have their own characteristics,
opportunities and communication differences.
Our point of discussion today is that RSS is
growing at an alarming rate. So much so that
business owners need to take a closer look at
how to use this to help make your web business
more competitive and ultimately to make more
sales.
One can also enjoy getting possible higher
search engine rankings due to new content
being updated thanks to RSS technology. But
remember that there is no overnight solution
to accomplishing getting better rankings or
more customers.
But using these innovative tools and make
marketing and growing your business much more
profitable and convenient to run. Here's
some helpful sites for additional help:
http://www.feedforall.com
http://www.make-rss-feeds.com
http://www.small-business-software.net/display-rss.htm
http://www.mywebfeeds.com/
http://www.feedscout.com
http://www.quickrssfeeds.com
Author: Floyd Tapia
Previous article: 16 December 2006
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