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Rich Site Summary to some or RSS to many is the latest and one of the most compelling ways that marketers nowadays use to promote and eventually obtain new market for their product. The RSS mechanism allows you to basically place a hold on whatever information that you are interested about and initially have it updated for you on another site location. Embarking on this new and fresh marketing tool is very easy. You may want to look at the information I have provided below:
- RSS Positioning. Your RSS no matter how interesting and compelling its contents are, when positioned wrongly on the site where it was posted. Based on experience, positioning the RSS feed at the top of site is the best location for RSS. This is logical to getting better visibility from the visitors. So, next time you are thinking of putting your RSS at the bottom, think again.
- Maximize visibility of your RSS thru submission on different RSS directories. There are numerous search engines that provide services in promoting your RSS on other sites.
- Select your aggregator program very well to achieve the best direct subscription service. It is best that when you place a link on another site, try to find out which aggregator programs are currently and widely used by many who use the RSS feed.
Author: James Krawder
Previous article: 12 June 2007
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