<
p>What exactly is RSS? RSS goes by a few different names, mainly
'really simple syndication', 'rich site summary', or 'RDF site
summary' where RDF stands for 'resource description framework.'
Okay, but what can RSS do? And what can RSS do for your online
marketing efforts?
Basically RSS is a snippet of code that produces a short summary of
important links and descriptions in a format known as XML. What
this does is allow those implementing RSS to syndicate their content
by allowing other blogs, sites and webmasters to use their summary
as part of a list of summaries on their site, within a specific topic.
Are you starting to see the power of RSS within your marketing efforts?
If you begin creating RSS feeds to allow your content to be syndicated
it could appear on thousands of other sites across the internet that
have to do with your niche, driving very targeted traffic to your site.
Surfers, bloggers and webmasters can collect these various RSS summaries
with something called a feed aggregator or feed reader. With this feed
aggregator or reader they can subscribe to specific RSS feeds that will
then be delivered directly to their desktop when anything new is added
to that feed.
For example, if you go to http://www.buildleanmuscle.com and look on the left
hand side below the navigation bar, you will see where people can sign
up to add the RSS feed to their feed reader or aggregator and then
when anything new is added, they will be notified.
So, you can use RSS feeds in two different ways. You can syndicate your
own content so that others can subscribe to your RSS feed and put it on
their sites and in their feed aggregators, which is a fantastic internt
marketing tool for you to spread your content and market your site over
the internet.
The other way to use RSS feeds is to use them to automatically add fresh
content to your site or blog without you having to produce that content.
Author: Gregg Gillies
Previous article: 05 May 2007
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