LOS ANGELES -- Rocketinfo Inc. (OTCBB:RKTI) the leading real-time news search engine and business information aggregator, has signed an agreement with Kanoodle, a leading provider of sponsored links for content pages and search results, to embed content targeted advertising into Rocketinfo's search-based
RSS newsfeeds.
The placement of content targeted advertising will enable Rocketinfo to begin generating advertising revenue from their popular dynamic key-word based RSS feeds. The Rocketinfo RSS feeds with content targeted ads from Kanoodle can be created using the RocketNews search engine (www.rocketnews.com) and the Rocket RSS Reader (http://reader.rocketinfo.com). The company also plans to integrate Kanoodle ads into the soon-to-be-released Rocket Desktop.
"When we began developing RSS products and services very few people knew what it was, or how to use it. Over the past 6-9 months we have seen a huge surge in interest in this technology. We now deliver millions of current news search results via RSS every day and we're very excited about the potential we see as a result of this partnership with Kanoodle," said Rocketinfo CTO Rick VanWell.
RSS (Really Simple Syndication) has rapidly emerged as a popular method for consuming all forms of dynamic content, particularly current news and weblog postings. The popular RocketNews current news search engine can be used to create dynamic keyword-based RSS feeds for use in any RSS reader, including the company's own Rocket RSS Reader. RocketNews RSS feeds include content from the comprehensive Rocketinfo content database that includes over 16,000 current news sources plus thousands of weblog and RSS content sources. Rocketinfo continuously scans and indexes the sources in its database in order to provide up-to-the-second news results.
About Rocketinfo
Rocketinfo (www.rocketinfo.com) provides a superb combination of an extensive business news database, next-generation search technologies, unique and proprietary approaches to the extraction of valuable business information, and a complete range of delivery tools, (including RSS). Rocketinfo provides embedded search tools and services to 3rd-party search engines, portals and software vendors for use in applications ranging from customer relationship management (CRM), business intelligence (BI) and financial services. Rocketinfo's database of over 100,000 business news sources includes all of the world's leading news outlets including Reuters, AP, Bloomberg, the New York Times, BBC and extensive specialized news sources. The company also operates the RocketNews search engine (www.rocketnews.com), and the Rocket RSS Reader (http://reader.rocketinfo.com).
Author: Array
Previous article: 26 September 2006
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