So, how do you find a feed that is relevant to your site’s content? You could go one of three ways. First, you could try a site such as feedster.com. Secondly, you could try doing a search for RSS feeds related to your content. And thirdly, you can visit websites that are related to your business and look for the RSS symbol (a small orange rectangle bearing the letters RSS or XML). Clicking on that icon will bring up a feed URL that you can enter into your RSS feed script.
It’s important to remember that only feeds that are relevant to your site’s content should be included. The search engine will update its index based on most recently updated content, so if your RSS feed contains irrelevant information, you’ll be attracting people to your site that are looking for something related to the RSS feed’s content, not that of your site. That won’t do much for your bottom line!
In addition to displaying news form your site on other sites, RSS data can also be flowed into other products like PDAs and cell phones – pretty much anywhere where people receive updates. You can automate your email newsletters using RSS, and networks of similar sites can harvest information from each other’s feeds, automatically displaying the new information from all sites in the network. All of these result in multiple entry points to the same article, rather than multiple copies of the same article (as would happen if each site in a network individually published the same articles).
Author: Sean Ray
Previous article: 05 March 2007
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