<
p>Podcasting is one of the new techniques that allows you to
broadcast to any digital media. The way this works is that
you can create mp3 files upload them to your website and
allow your visitors to access this podcast content. The mp3
files can be downloaded to any digital media devices
including the iPod. Now the way this works is that you need
to create valuable content that your subscribers would like
to access. Consequently building your relationship and
increasing your credibility.
One of the best ways to create a podcast is to interview an
established expert on a topic that interests your
subscriber base. Not only will this save you time and money
from having to create the content yourself it will also
associate you with established experts and build up your
credibility. So the next time when you communicate with
your email list they will trust you a lot more and respond
better to your recommendations and sales offers. This type
of advertising you cannot buy and will increase your
conversion rate substantially.
Once you have created your podcast you can can distribute
it using rss to make sure it is readily available. You can
also create a podcast feed using rss and distribute it to
all the major podcast directories. This process is similar
to submitting articles to all the major article directories
for distribution. The podcast can be downloaded and played
with Windows media player, Realplayer or any digital media
device.
Author: Mark A. Abrahams
Previous article: 04 May 2007
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