TalkPoint's Flywheel is a versatile, customized site tool that creates a
central, publicly accessible consolidator for all of your relevant RSS
feeds, including podcasts and webcasts. Not only will Flywheel create
centralized access to your content, it also gives the content portability
by allowing readers and administrators to take any of the information
fields or "Cogs" and place them on their own websites and aggregators.
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InfoStor magazine is dedicated to providing storage professionals with
valuable decision-making information to evaluate, specify, integrate and
manage enterprise storage products and technologies. The interactive
version of InfoStor brings you daily updates, webcasts and news in the
storage industry as well as access to five years of editorial archives.
PennWell has used the Flywheel tool to create a Cog of their InfoStor
webcasts and have placed it directly on the InfoStor home page at
www.InfoStor.com . In doing this, they give their readers a concise visual
of the webcasts available to view, while allowing any readers with their
own website to take that Cog with them and place it on that site.
"Flywheel allows us to consolidate our relevant RSS feeds, while at the
same time make them easier to distribute," said Mark Heimberg, PennWell
Director of Digital Media Technology. "It is vital for PennWell, and
InfoStor in particular, to be a knowledge base for our readers, sponsors
and partners. Flywheel allows us to consolidate and distribute the feeds
we have already created, and effectively removes all technology barriers
that our customers and partners have faced, allowing them to take advantage
of our rich content assets through RSS."
"We are really excited about the possibilities that Flywheel creates," said
Nick Balletta, CEO of TalkPoint. "It is such a versatile resource for a
website to leverage existing RSS feeds, but even more importantly it's so
easy to set up and maintain that it is the perfect reason to start creating
RSS feeds. Flywheel helps you drive traffic to your consolidated Flywheel
site, distribute your information through the portable Cogs and retain
control over the appearance of your content on the destination site.
PennWell has once again proved that they want to be early adopters and have
shared our vision of Flywheel and its advantages."
About PennWell
PennWell Corporation is a diversified business-to-business media and
information company that provides quality content and integrated marketing
solutions for the following industries: Oil and gas, electric power, water
and wastewater, environmental, electronics, semiconductor, contamination
control, optoelectronics, fiberoptics, enterprise storage, converting,
nanotechnology, fire, emergency services and dental. Founded in 1910,
PennWell publishes 75 print and online magazines and newsletters, conducts
60 conferences and exhibitions on six continents, and has an extensive
offering of books, maps, web sites, research and database services. In
addition to PennWell's headquarters in Tulsa, Oklahoma the Company has
major offices in Nashua, New Hampshire, Houston, Texas, London, England,
Campbell, California, Fairlawn, New Jersey, Moscow, Russia, and Hong Kong,
China.
For more information on PennWell, go to www.pennwell.com .
About TalkPoint
TalkPoint has the Tools, Technology, and Services for Interactive Internet
Broadcasting. In addition to the Flywheel RSS Consolidator, TalkPoint
specializes in Web-based audio and video webcasting solutions. TalkPoint's
technology is built on our reliable internally built system which provides
you with the most robust and versatile webcasting solution on the market.
The resulting product is both industrial strength and user friendly.
For more information on TalkPoint and Flywheel, please visit
www.talkpoint.com .
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Contact:
Daniel Roche
212.404.1516
Email Contact
Author: Array
Previous article: 09 June 2007
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