Demand for publishers to offer content in the RSS format is growing, and publishers who originally deployed RSS primarily as a means to draw more readers to their websites are finding that most people never click through to the actual site. With an increasing volume of readers subscribing to their feeds, publishers are looking for ways to monetize this popular service. Working with Pheedo, publishers create revenue by placing categorically relevant ads on their blog websites and RSS feeds, and receive valuable information about their readership through Pheedo's analytics services, which enables publishers to develop new enhancements to their offerings.
b5media is a mainstream blogging network of 130 blogs totaling more than three million unique monthly readers. Since its inception about a year ago, one of b5media's biggest challenges has been finding effective solutions to monetize content. Since it began working with Pheedo, initially with on-site ads and then expanding into RSS advertising, b5media has established an integrated ad campaign that combines RSS and on-site ads, from which it has realized a substantial increase in revenue. Today, b5media is running more than sixty percent of its blogs and RSS feeds through Pheedo's RSS advertising network.
"At b5media, our biggest assets are our content and our blogging community. We needed to monetize this content to keep it free to our readers and to help compensate our bloggers for their great writing," said Jeremy Wright, president of b5media. "Pheedo helped us establish successful on-site and RSS cross-channel advertising campaigns that have exceeded b5media's revenue expectations and we expect to expand Pheedo's program to more of our web and RSS inventory in the future."
"Consumers are demanding that online publishers provide RSS feeds because it allows consumers to take control of their content," said Bill Flitter, VP of marketing and founder of Pheedo. "As RSS goes mainstream, publishers need flexible ways to create revenue and increase the value of their RSS content. At Pheedo, thousands of publishers rely on us everyday to manage their content and deliver revenue through advertising and other marketing services."
Pheedo's marketing solutions for publishers include Ads for Feeds+, a full-service, scalable RSS advertising and analytics solution, and Ads for Feeds, a simple monetization solution for publishers who already have a third-party analytics service. Pheedo hosts the largest RSS ad network consisting of over 8,000 publishers across multiple categories including entertainment, technology, mobile, small business topics and more.
About Pheedo
Pheedo is the leading provider of RSS marketing solutions. Pheedo operates the premier feed advertising network and the company's suite of tools simplify the process of creating, distributing and tracking advertising for RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes rely on Pheedo to create and manage successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit http://www.pheedo.com.
Author: Array
Previous article: 05 September 2007
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