The partnership allows companies to take advantage of new integrated
capabilities of NewsGator's powerful and flexible branded-RSS platform in
conjunction with iUpload's industry leading Customer Conversation System to
create an interactive dialogue with their readers, customers and employees.
The integrated solution leverages contributions from community bloggers,
customers and developers to create branded communities or add new sections
to existing communities using content created via blogs and wikis. This
content is then delivered, along with thousands of potential RSS feeds,
through branded Web-based, desktop and mobile RSS readers.
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NewsGator's RSS platform, in use at leading brands ranging from Newsweek
and San Francisco Chronicle to Spencer Stuart, and iUpload's Customer
Conversation System, which has been deployed by a number of large
enterprises and publications, including McDonald's, Knight Ridder and the
New York Times Company, together will offer companies a unique and
integrated solution for building branded internal and external communities
and bringing together content from sources across the web in a unified
view.
"As a leading destination site for the local area, it's critical to make it
incredibly easy for our readers to engage more directly in our community
via blogs, while accessing a wider range of content in a highly
personalized, easy to use format," said Todd Moshier, production, planning
manager of The State newspaper, publisher of TheColumbiaRecord.com. "The
integration of iUpload and NewsGator enables us to take advantage of the
Web 2.0 revolution by pulling together the best of both the blogging and
RSS worlds to create an enriching experience for users and new revenue
opportunities for TheColumbiaRecord.com."
"Companies and content providers are looking for effective ways to not only
provide broader content, but also to give their constituents an online
voice," said J.B. Holston, president and CEO of NewsGator. "By partnering
with iUpload, the leader in blogging solutions for enterprises and
publishers, we're now able to provide a full enterprise-class social media
and syndication solution, all delivered within our customers' brand."
"The iUpload Customer Conversation System is the industry's first solution
for companies that want to create and manage content developed by a diverse
set of audiences. Integration with a leading RSS platform was our next
logical step in completing this communication loop and ensuring that
readers, employees and organizations have an easy way to customize and read
community-generated and syndicated content within their own unified,
branded environment," said Robin Hopper, CEO of iUpload. "By teaming with
NewsGator, we are combining our market leading solutions to help companies
respond to strategic challenges and rapidly adapt to the fast-changing user
and advertiser demands within web-based media."
With the iUpload and NewsGator partnership and technology integration,
organizations can allow members to contribute content to the site via
branded blogs, marketers can reach readers in new and innovative ways, and
editorial staff are able to easily manage and edit content. The solution
can be used to improve dialogue and increase knowledge sharing both
internally within organizations and between an organization and their
customers. Members of the community can post commentary, collaborate and
participate in activities, giving these organizations the opportunity to
generate highly local and targeted content. Additionally, readers will be
able to customize and consume blog content alongside more than 600,000
feeds from the NewsGator index within a branded environment and through any
kind of computer or mobile device.
About NewsGator Technologies, Inc.
NewsGator Technologies is the world's leading RSS platform company.
Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation
solutions for individual end users, enterprises, and online content
providers. Using NewsGator products and solutions, businesses and consumers
can subscribe to news, information, podcasts and other relevant content
more efficiently and effectively than with traditional channels. With
NewsGator, users have access to RSS information via the Web, Microsoft
Outlook, mobile devices, and both Windows and Mac-based desktop clients.
All NewsGator products synchronize seamlessly, enabling users to read their
RSS feeds anywhere, anytime with any device. For more information, visit
www.newsgator.com .
About iUpload
Author: Array
Previous article: 15 June 2007
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