NGES provides organizations a way to deliver important content via RSS
feeds from premium information providers, blogs, news sites and internal
business systems directly to employees via portals, intranets, e-mail
clients and mobile devices. Administrators can sign up users or groups for
feeds automatically, so stakeholders don't have to be familiar with RSS
technology to get the content they need. The solution ensures that only
relevant content is delivered and allows marketers, salespersons,
researchers, engineers, executives and others to increase productivity,
access additional content sources and avoid information overload.
"Organizations across a variety of industries are realizing the tangible
benefits of managing the distribution of content with an enterprise-class
RSS platform," said J.B. Holston, president and CEO of NewsGator. "Web 2.0
technologies, including RSS, are being adopted to improve information
dissemination and collaboration within organizations. Our customers have
quickly realized that NGES' centralized management approach helps them
significantly increase the value of their information."
"Communication channels within most organizations have become saturated
with superfluous information, making it difficult for employees to identify
and act upon changes in content that impact their work activities," said
Mike Gotta, principal analyst at Burton Group about his recent report,
"Transforming Communication Channels: RSS in the Enterprise." "What makes
RSS valuable is that it enables enterprises to define communication
channels for content delivery that are more purposeful, while enabling
users to consume that information in a way that best fits their own work
and lifestyle needs -- which might be through some combination of tools
such as e-mail, a web browser, a mobile device or a dedicated RSS feed
reader."
Market Leaders Embrace Enterprise RSS
Polyform US, the leading manufacturer of buoys, fenders and other marine
accessories, uses RSS in conjunction with Microsoft SharePoint Portal
Server to collaborate with customers, partners and employees. "We've been
watching as various next-generation Web technologies have matured, and it
became clear that RSS was a tool we needed and would deliver significant
business value in a short time span," said Art Kuntz, IT manager at
Polyform US. "NewsGator's RSS platform is essential for our employees to
keep updated about what's going on in the Marine marketplace and gain quick
access to research and new product information."
One of the country's largest law firms, Gibbons, Del Deo, Dolan,
Griffinger, Vecchione, P.C., uses NGES to provide its attorneys easier
access to important client and industry news. "The issue was that attorneys
wanted to receive all relevant news and information delivered to their
desktop without being inundated with too much content," said Patrick
DiDomenico, chief knowledge officer at the firm. "NewsGator has quickly
become an integral part of the Gibbons Knowledge Management Center, where
attorneys can check off which types of news they want to receive, all
within a centralized management system."
A leading e-mail performance management company, Return Path, will use NGES
to help its executives keep track of key performance indicators and enable
its entire staff to stay up-to-date on their company, industry and
competitors. "RSS gives companies one more way to distribute and manage
content, and it should be used in addition to other e-mail and online
programs," said Return Path Chief Operating Officer Jack Sinclair. "If we
wanted employees to get access to RSS feeds, we could either sit down with
every individual and teach them how to use an RSS reader, or use a
centrally-managed system like NGES that eliminates the learning curve. That
was not a hard choice to make."
About NewsGator Enterprise Server
Author: Array
Previous article: 09 September 2007
|
Home
