<
p><strong>E-mail Marketing & Real Simple Syndication Team Up
E-mail Marketing has flourished and benefited many businesses. Its main benefit is the relationship it builds and keeps with clients. Email Marketing now has a partner that increases its bond, Real Simple Syndication otherwise known as RSS. Discussed below are advantages of both E-mail Marketing and RSS.
E-mail Marketing
Simply put E-mail Marketing is a digital way for businesses to communicate with clients and employees. This form of marketing educates those subscribed about: new company information, special offers, upcoming events, and any other beneficial information.
For example a restaurant could include daily, weekly or monthly coupons or discount tickets that have value. No one will want to use a coupon for a ‘free pop’ or ‘$1.00 off,’ but they would want to use ’free meal at next visit,’ or ‘$2.00 off any specialty item.’
E-mail marketing can introduce new employees, advertise a weekend or holiday event, and even send birthday vouchers. If a business is expanding, moving or changing its design E-mail Marketing can easily express its new endeavors inexpensively.
As you can see E-mail Marketing can be utilized for many different marketing needs. Most importantly it allows for businesses to keep in touch and build a relationship with its readers. Consumers like to be appreciated for the money they spend on ones products and services. E-mail marketing does this successfully while offering rewards.
Remember…E-mail Marketing is not SPAM, it is wanted information by those subscribed, so fill them with quality useful information.
Real Simple Syndication (RSS)
RSS benefits are similar to E-mail Marketing, but instead of sending every subscriber the same e-mail your subscribers are able to pick and choose the themed feeds they desire, allowing customers to have total control of the content they receive. Like e-mail marketing subscribers will receive this information through e-mail. Some of the feeds include: blogs, articles, forums, schedules, discounts/specials, and company news.
RSS is in XML format, which is simpler than HTML. XML is supported by a wide variety of applications thus making it easy for anyone to create and share their data.
This direct marketing tool builds and keeps customers just like e-mail marketing.
Author: Malerie Giaimo
Previous article: 22 March 2007
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