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p>If you have been following all the latest
developments in Internet marketing you will
have discovered a few things. Recent trends
are proving to be very lucrative for those savvy
marketers who are taking advantage of these
new changes.
First, video is popping up everywhere: on websites,
in sales letters, in testimonials and in training
manuals. Google (reluctant beacon of all things net)
is making its move on video in a big way by
videotizing their ads and by snatching up YouTube
for a Billion and some change.
Second, if you have placed a blog and RSS feed on
your own website, your stats will show you that
blogging is an excellent source of traffic. RSS is a
simple way to get your content on the web, including
your videos and podcasts.
RSS and Blogging are propelling the social networks
which are burning up the web and video is only adding fuel
to the fire. YouTube and MySpace barely cracks the surface
of the online community building fury that's revving
up the web. Social networking fulfils our need to be
connected in a very unconnected world.
Our need to be a part of a group is universal. RSS
and Blogging are the tools that make this connection
possible. We can keep in touch and connected to
the groups or subjects that interest us the most.
We feel a part of the group. We feel connected. We feel
organized. We feel important.
These social networking sites are excellent places
to build good-will and trust among its users.
They are also great places to market or pitch new
products as many online marketers have discovered.
One has to wonder just how the new RSS powered
version of Windows (Vista) will impact social
networking sites like MySpace? Will it explode
the already strong interest in Blogging to
make it the dominant form of communication on
the web? Will RSS become the dominant means of
connecting all the dots?
Regardless of how all this plays out, RSS and
Blogging are already an online marketer's dream
come true. Web marketers are taking full advantage
of this medium within a medium, just look at
the number of marketers who have started blogs
such as Neil Shearing, John Reese... Marlon Sanders
has even started his own MySpace site!
Can you remember a recent launch of any major
Internet product within the last year or so that
DIDN'T have a blog attached to it. From Andy Jenkins
& Brad Fallon's "Stomping the Search Engines" to
Brad Callen's "Keyword Elite" to Joel Comm's
"Instant Adsense Templates."
In a similar light, can you think of any major
launch that did not have video as an important
feature in its marketing. Joel Comm even used a
video on YouTube to get his Google Adsense points
across.
Why is RSS and Blogging so important to these
marketers? Why have they become essential tools no
online marketer can ignore? Why are they so important?
The answer is quite simple and obvious. It all
relates to keywords. As you probably already
know keywords are the exact words or phrases surfers
type into search engines to find what they're
looking for on the web. Keywords powers the web.
Keywords powers much of the online marketing on the
net. All this buying and selling are connected to
keywords in one way or another.
RSS and Blogging have an automatic keyword system
built into its operating structure. It comes preloaded
with the means to take full advantage of keywords
and keyword marketing. The whole system is run
by tags or categories. These tags or categories
are recognized by the search engines as keywords.
So if you use a popular free blogging software
like WordPress, you will have a simple way to create
keyword targeted content within seconds. Targeted
keyword content that can also be syndicated around
the web instantly. Build a whole blog of related
keyword content and you will have created a powerful
online marketing system.
Marketers are taking advantage of RSS and Blogging
for this reason. It is a quick and simple way of
dominating a niche area and ranking high for the
popular and lucrative keywords in their niche or
industry. The advent of video has made these
blogs and feeds much more accessible to a larger
audience or marketplace.
Once these marketers have gained dominance for
popular keywords in their niche, they can convert
or monetize this traffic in countless ways: selling
their own products, building their own lists or using
Google Adsense and affiliate links. For these
savvy online marketers it can be a very lucrative
and profitable system.
Author: Titus Hoskins
Previous article: 03 December 2006
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