NEW YORK -- As the World Wide Web enters its second phase of evolution to a more dynamic and interactive space, Epic Records advances their online prowess with the launch of artist
RSS (Really Simple Syndication)
feeds to further enhance their existing online concepts and technologies.
Today, Epic Records Online announces the premiere of over 35 RSS feeds for its established and emerging artists, including Incubus, Fiona Apple, Tenacious D, and Natasha Bedingfield. The label is the first among the majors to adopt RSS feeds for a wide array of its artists. Really Simple Syndication is an XML feed used to share news content throughout the web.
Fans of Epic Records Recording Artists can use these RSS feeds to pull the latest news headlines from their favorite artist websites directly into websites such as MyYahoo! or Google, their personal weblog, or an RSS news reader without having to visit the artist's web site. The majority of the RSS feeds pull news content directly from the artist websites' news pages. There are also feeds that allow fans to pull content from artists' blogs. For a full list of Epic Records RSS feeds, visit http://www.epicrecords.com/rss/. The RSS feeds can also be accessed via the individual artist websites.
"Standard artist websites and online promotions are no longer enough for consumers who want something more than static content. They want content from the artists and they want to pull it themselves to read at their leisure. These emerging technologies allow them to connect with the artists they love on their time and in a much more dynamic and engaging manner," says Cory Llewellyn, Epic Records Vice President of Digital Media Marketing and Promotion.
Epic Records has also begun to launch Podcasts -- audio web feeds that fans can subscribe to. A 3-episode Franz Ferdinand Podcast about the recording of the band's new album, You Could Have It So Much Better, was launched late last year. INXS is working on a Podcast to coincide with the launch of their world tour. More Podcasts will be scheduled for the first half of 2006.
"Fans really want to be closely connected to the artists they love. These emerging technologies allow them to do exactly that on their time and in a much more dynamic and engaging manner," says Llewellyn.
Author: Array
Previous article: 15 September 2006
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