CrownPeak ( www.crownpeak.com ) today
announced new media features aimed at helping online marketers create and
manage
RSS feeds. Through new
RSS and Content Syndication capabilities,
the software service leader in content management is offering companies an
easy and cost-effective way to automatically create
RSS feeds for their Web
sites -- without the hassle of maintenance or management.
"RSS is clearly the next big thing for online marketers and publishers,"
said CrownPeak CEO Jim Howard. "Now any Web site manager can enable RSS for
their site by inserting one line of code. CrownPeak does the rest."
Myriad verticals such as publishing, non-profit and government use RSS (or
Really Simple Syndication) to distribute news and information to customers
and business partners. With RSS, organizations can instantly increase
their content audience because users are able to see any content updates --
without having to actually visit the Web site or open an email.
Additionally, RSS allows other web sites to feature an organization's
content automatically -- with no extra effort on their part -- which also
helps expand their audience and, ultimately, drive conversions.
"RSS feeds are essential in enabling our users to have access to content
quickly and efficiently," said David Klein, general manager of online
services at Pensions & Investments ( www.pionline.com ) and InvestmentNews
( www.investmentnews.com ). "With CrownPeak's RSS capabilities, we can not
only offer our readers a 'what's new' and department-by-department feed,
but users can also personalize their own custom RSS feed using the search
system. With these tools, we expect to increase our traffic and viewer
retention rate by quickly and accurately delivering the content our users
want."
CrownPeak's RSS solutions offer these companies a full range of features,
including:
-- Automated RSS Feeds: Any Web site marketing manager can be enabled to
create RSS feeds easily and automatically by simply publishing a piece of
content on an RSS feed. Feeds can also be automatically created from any
part of their existing Web site content. Either method can be deployed in
less than a day.
-- Personalized RSS Feeds: Even more powerful is the ability for visitors
to personalize their RSS feeds. Visitors can define a search using a
keyword or phrase, based on special interests, and subscribe to
personalized RSS feeds when new content related to that keyword or phrase
appears on the Web site using CrownPeak.
-- Inbound and Outbound Content Syndication: On the publishing side of
RSS Feeds, companies can use CrownPeak CMS to import and publish any kind
of XML -- including RSS Feeds. Any RSS feed can be automatically imported
into the CMS on any frequency and can then either itself be published as an
RSS feed -- or as a static piece of content to the customer's web site.
Pricing and Availability
CrownPeak RSS Solutions are available now. Pricing starts at $250/month.
For more information, please go to www.crownpeak.com/RSS or contact
sales@crownpeak.com
About CrownPeak
CrownPeak is the first company to provide enterprise-level Web content
management and site search as a hosted service. These offerings are the
foundation of CrownPeak's 360-Degree Site Management solution, which
provides a full range of technology needed to manage and deliver Web site
content. Together with IBM and RackSpace Web hosting, CRM from
Salesforce.com and Convio and, the newest integration, WebTrends Web
analytics, CrownPeak can offer both current and prospective customers
everything they require to fully manage their sites through best-of-breed,
customizable on-demand software solutions with a single point of contact.
Serving both enterprises and vertical industries, CrownPeak works with such
clients as Crain Communications, Trek Bicycles, Hyundai Motors, the State
of Virginia and the University of Southern California. CrownPeak has been
named to EContent's 100 most influential companies list, has won eWeek's
prestigious Analysts Choice Award and InfoWorld's Product of the Year Award
and has been named an SIIA Codie Award finalist for Best Content Management
System every year since 2003.
Press Contact:
Kevin Cartwright
SHIFT Communications
Phone: 415-591-8413
Email Contact
Author: Array
Previous article: 16 September 2006
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