Blue Sky Factory, one of today's leading
email marketing service providers, announced today that it has acquired
RSSFWD ( www.rssfwd.com ), a leading provider of RSS to email technology
solutions. The service converts RSS content into HTML email format, and
deploys updated content directly to the inbox of subscribers. Currently
utilized by more than 30,000 active and unique users, the service polls
more than 32,000 unique RSS feeds, deploying 4 million emails per month
worldwide. Blue Sky Factory (BSF) will operate RSSFWD as an autonomous
service as a complement to current offerings. Blue Sky Factory also has
plans to integrate some of the service's features into its leading
web-based email marketing solution, Publicaster ( www.publicaster.com ),
which offers a full suite of tools to design, track, and execute your email
marketing communications. Financial terms of the deal are non-disclosed;
the acquisition is effective immediately.
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RSSFWD is a free, web-based service that alerts opt-in subscribers of RSS
feeds via email when their favorite blogs, podcasts and syndicated RSS
feeds are updated. RSSFWD eliminates the need to register and log into yet
another application with a unique set of subscription to manage. With
RSSFWD, users can simply receive new content in their email client, which
is a common and comfortable environment for the masses.
"It's no secret that today's consumers demand content when and how they
want it," said Greg Cangialosi, president of Blue Sky Factory. "After
sponsoring RSSFWD over the past year, we've decided to acquire the service
as we continue to examine the best ways to offer our clients the resources
required to deliver content in ways that are simple and effective."
"As today's online and email marketers seek more robust subscription
control and preference solutions, we must develop and offer a solid set of
tools that meet that demand," said Cangialosi. "RSSFWD's technologies
enhance our ability to offer a more direct link to customers. This
acquisition allows us to fuse together both email client and RSS reader
technologies and offer consumers direct delivery with the on-demand content
they seek."
About Blue Sky Factory:
Established in 2001, Blue Sky Factory is an industry leading Email service
provider providing targeted, measurable tools and services to leverage the
power of the Email communications channel. The company, headquartered in
Baltimore, MD, is the developer of Publicaster(TM), a
web-based, self-service Email marketing application that allows companies
to create fully customizable Email marketing campaigns. In addition, the
company assists its clients with optimal deliverability rates and database
optimization. Currently, market leaders such as Signature Networks, Improv
Comedy Clubs, TIG Global, The National Trademark Association, Texas
Instruments, RMG Connect and Weber Shandwick Worldwide are taking advantage
of Blue Sky Factory's technologies. For more information, visit
www.blueskyfactory.com or www.publicaster.com
About RSSFWD:
RSSFWD has been providing its free RSS-to-email subscription service since
2004. RSSFWD is a unique provider of permission based RSS to Email
technology solutions. The service offers consumers of content the ability
to receive "as it happens" updates of their RSS subscriptions, as well as
the choice for to receive the updates in "clusters" once a day.
For more information, check out http://www.rssfwd.com/
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CONTACT:
Jarrod Walpert
APR
561.733.9114
Email Contact
Author: Array
Previous article: 04 June 2007
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