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p>RSS technically stands for Rich Site Summary, although some also call it Really Simple Syndication. It’s a way of syndicating the content on your website. Although you probably won’t get rich with RSS, it can help you bring traffic to your website as well as promote your products and service. Here are 4 keys to making RSS work for you.
1. Use RSS feeds on your blog.
This will not only add to your content, but will help you achieve better search engine rankings. Those who write for a living can use RSS to get more work sold this way, and those who have products to sell can get more exposure.
2. Use it for instant advertising.
You can alert your clients and customers about new products at your company by providing reliable RSS information. For instance, if you are in the business of eBay sales, you may have clients who wants a red widget with a top as soon as it comes in. As soon as you have it posted they will know if they have subscribed to your RSS.
3. The RSS press release.
This eliminates the need for email marketing because you can simply spread your news to the important places as it comes in. For instance, if you have expended your business, it goes into the feed and your customers know about it. No more lengthy email campaigns every time you need to send a message.
Author: Raymond Nesa
Previous article: 14 May 2007
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