RANCHO MIRAGE, Calif. -- Rocketinfo (OTCBB: RKTI) today announced that it has initiated the insertion of commercial advertising into its RSS feeds Rocketinfo is now in full production of RSS feeds with embedded contextually relevant advertising sourced automatically from their advertising supplier's database. The initial advertising rollout includes 3 clients, Sandbox.com, Viapoint Corporation, and the Business Exchange Network.
Rocketinfo has made thousands of RSS newsfeeds available from its popular RocketNews.com search engine over the past 2 years. As RSS usage has grown, more and more business customers are using Rocketinfo to provide targeted, relevant newsfeeds and are seeking to the monetizing of these services through the use of contextual advertising embedded in the feeds by Rocketinfo. The Company will expand its advertising revenues through additional RSS advertising based partnerships with other portals and third party application providers.
"The full integration of paid contextual ads into our RSS feeds is an important milestone for Rocketinfo," said CEO Gary Campbell. "This establishes a dynamic new revenue stream for the Company, complementing our enterprise solutions. As RSS moves into the mainstream, we are confident that there will be tremendous growth in the associated advertising market."
Rocketinfo's current RSS advertising supplier is Kanoodle (www.Kanoodle.com), the first advertising supplier to provide advertising specifically for RSS feeds. They provide a wide range of advertising products designed to leverage text-based, cost-per-click sponsored links.
Rocketinfo is extending its partnerships with website and web portal operators as well as third party application vendors to provide current news RSS feeds with embedded advertising. Under the terms of these win/win partnerships, advertising revenues are shared between Rocketinfo and the site or portal operator.
Working with Blue Dawg Sports Inc. and their powerful www.Sandbox.com fantasy sports site, Rocketinfo uses RSS to provide aggregated news content with embedded advertising to the large audience playing fantasy football, baseball and other sports. Working with the Business Exchange Network (www.smallbusinesssearchengine.com), Rocketinfo delivers RSS newsfeeds on small business opportunities and embedded advertisements. Rocketinfo partnered with the Viapoint Corporation (www.viapoint.com) to deliver client-defined RSS feeds and contextual advertising for use in the free version of the Viapoint Smart Organizer.
About Rocketinfo
Rocketinfo (www.rocketinfo.com) combines extensive real-time news, information and weblog databases, with advanced search technologies, and sophisticated delivery tools. Rocketinfo provides database access and embedded search tools to search engines, portals, software vendors and corporations.
Author: Array
Previous article: 17 September 2006
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