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Really Simple Syndication or RSS is one of the greatest technologies offered in the internet that offers ease of use when you want to be updated with few clicks on your mouse. RSS is being used to publish web content that is continuously being updated such as news headlines, blog entries, podcasts, etc. Few people really knows how to use RSS feeds, with this article you will be equipped with knowledge on how you can use it to your advantage. Here's how:
1. RSS feed can be used to send time-sensitive information to your customers. This is especially effective if you are working for news network delivering breaking news and important updates.
2. Distribute RSS feed to your existing customers to keep them updated with new products and promotions. This will help you promote long term relationship and repeat business.
3. Send information to your customers to their mobile phones. You can use RSS to inform your clients who are always on the go about new products and services you're providing. Since RSS feeds contain only links or the gist of the message, they can be sent to mobile phone, handheld computer, pager, or any XML-compatible device.
4. Invite prospective clients to subscribe to your RSS feeds. Up until today, a lot of internet users does not understand the idea behind RSS that's why few are using it. To persuade your client to utilize RSS feeds, explain what it does and how it can benefit them.
Author: James Krawder
Previous article: 21 June 2007
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