A new survey tells us that 63% of B2B marketers use website traffic as their primary metric for the success of their content marketing.
It makes sense. The more people come to your website, the more people see your goods and services and the more chances you have to sell those goods and services. What’s more, larger amounts of traffic reflect greater online ...
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Affiliate marketing is a great way to make money online. There are various benefits to it. One of the major benefits that attracts me is that with affiliate marketing, you don’t need to create a product in order to make sales.
Creating a product is a tedious task (although for some businesses, this cannot be totally avoided). Some bloggers might find it easier especially after ...
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If you’re in the business of SEO, you’re already well aware of the taxing chore of keeping up-to-date with the latest and greatest strategies. Luckily, here at Eyeflow we’ve worked to compile a list of our favorite SEO video tutorials and resources, helping you stay on top of all the latest SEO tips, strategies and trends to put you ahead of your ...
Generating traffic for a blog is not easy. You spend hours of your time and energy coming up with content ideas that quickly become forgotten about and buried deep in the archives. A hot post bringing you visits today can quickly fall off the radar and lose its impact six months from now.
Don’t let this happen.
Remember the 80/20 rule? This applies to ...
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What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it!
A long-tail keyword is – as Google itself reports here – “Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. ...
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Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
I don’t like the acronym CRO, or even the name, conversion rate optimisation. It’s misleading in that it suggests it is all about the conversion rate. While the conversion rate (number ...
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I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website.
I’ve divided it into two sections, one for blog posts and one for static content, but ...
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You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It’s important to increase your knowledge and develop a strategy that will succeed – but how do you ...
The online world is full of opportunities and there are startups that have made millions of dollars in just a couple of years simply by creating an e-store with a large number of shoppers. With millions of ecommerce startups popping up on the World Wide Web, getting buyers on a startup e-commerce website can be a challenge. However, with the right strategies and ...
I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock images on this site, and you will certainly never see a stock image pretending to be our team or any member of our team.
On the other hand, we often find when working with clients’ ...
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