5 Unique Ways To Come Up With Blog Ideas

blog ideasSearch engines continue to focus more and more heavily on regularly updated, well written content. And the reality is the 400 word basic blog posts that used to rank a few years ago simply won’t rank today and aren’t really helping in driving traffic to websites anymore.

What we need to be posting today are much more thoughtful, well written, and lengthy articles ...

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Why Your Website Is Not Making Money

website monetizationLocation, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search engine optimization to ensure your website attracts targeted, qualified customers. If your website isn’t making money despite your best efforts, what can you do?

Jayson DeMers wrote an article for Forbes about what to do if your website isn’t making money. He explains ...

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International Marketing is More Than Just Translation

foreign languagesIf globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes.

Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise.

There are some obvious aspects of marketing to people in another country that many businesses try ...

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Choosing Your Content: Videos and Animations

website animationCarrying on with this content evaluation, we move to something a little bit more modern and exciting. I say modern not because videos and animations are new things but because advances in technology have made it easier and more accessible to create and view video and animated content like never before. We are no longer restricted to televisions and corporate movies or shows – anyone can now create video content and ...

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6 Tips for Effective Email Campaign

email marketingIn his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your direct mail pieces must contain in order to get people to visit your website.

If you want to build your online business, research shows that one of the best ways to do it is to use direct ...

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The Definitive Guide to Keyword Research

keywords researchIf you’ve ever wondered:

“How do I find keywords my competition doesn’t know about?”

“How do I know if a keyword is too hard to rank for?”

“What’s the best keyword research tool on the market?”

“Where do I even begin with keyword research after Google Hummingbird?”

Then I’ve got just the thing for you: Keyword Research: The Definitive Guide.

It’s a comprehensive guide that will show you EXACTLY how to find awesome keywords for your business.

Here’s ...

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Video Embeds Now Appearing in Google Search Results

google searchGoogle’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results.

Instead of playing directly in the search results, clicking on the video takes you to the site hosting the video. And while the majority of these videos are taken from YouTube, Google does occasionally draw from other video sources.

“While most brands will see no immediate impact ...

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The Beginner’s Guide to PPC Advertising

PPC tips

This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business.

“Paid per click advertising is so passe,” some say. Why is that, when in fact PPC ads account for 65% of clicks for high commercial intent keyword searches?

One reason for that belief is that customers are getting ...

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