The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East.
For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences into account.
Here are a few common mistakes to avoid…
1. Not localising marketing
Marketing campaigns, like humour, don’t always translate well. A recent Millward Brown study found that ... Continue Reading →
This blog post is an excerpt from “The Step-by-Step Guide to Lovable Marketing Campaigns.” Download your free copy today to read more about how to make your marketing lovable.
In order for a marketing campaign to be powerful, it needs a good offer — you know, the thing that gets people excited enough to click! The creative coupon. The helpful ebook. The customized consultation. But your offer also needs one other element to make it a big-hit success …
It needs to ... Continue Reading →
1. Split (A/B) Test: Find out what works and try to discern why by doing split testing.
2. Keep your form short, simple and above the fold: Most landing pages are designed to gather information, or get people to buy quickly make sure they know where to put in their information, or how to buy right away. Don’t smash them over the head with an overcomplicated list of 20 fields to fill out and make the process simple and easy. ... Continue Reading →
Search engine optimization (SEO) is aimed at the enhancement of the website value with the search engines and improvement of the site ranking in the search results for the target keywords. High ranked websites get more clicks as they appear on the first page in the search results where people can easily find them. Search engine optimization is not difficult when done right.
Below are 8 simple steps to better search engine optimization:
1. Do a keyword research. When ... Continue Reading →
Email marketing is a great way to promote a product or service without spending a fortune. Of course, you need a list of email addresses to send your newsletter or special offers to.
In this article I’ll discuss many of the pros and cons of buying email marketing lists from a third party.
– Save time
By buying an email marketing list you can get your business off the ground with a special offer or promotion much quicker than if you gathered the ... Continue Reading →
We have been providing you with advanced technologies of sharing targeted content for a long time.
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We are taking about video content which gains more and more attention in today’s online marketing. Our new service OrderYourVideo.com is open up and ready to ... Continue Reading →
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