The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East.
For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences into account.
Here are a few common mistakes to avoid…
1. Not localising marketing
Marketing campaigns, like humour, don’t always translate well. A recent Millward Brown study found that ...
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