Month: August 2014

  • Do You Use Long-Tail Keywords? You Should!

    What are long-tail keywords and why might they be important to an SMB owner? Ah…some of the finest friends your website will ever have are “long-tails” when it comes to Google search results, so let’s get into it! A long-tail keyword is – as Google itself reports here – “Long-tail keywords are longer and more […]

  • The Top 10 Conversion Rate Optimisation Myths

    Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!       1. It’s all about the conversion rate I don’t like the acronym CRO, or even the name, conversion rate […]