4 Common Copywriting Mistakes Everyone Makes

copywriting tipsI don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around.

While the list of common copywriting mistakes could probably fill a small eBook, some are more common than most — like ...

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Email Marketing Explained: The Definitive Word on Subject Lines

email subjectEveryone hopes their emails get read. We know that along with having a good relationship with the recipient, writing exceptional subject lines increases the chances our message gets opened in a crowded inbox. And everyone who writes email for sales and marketing purposes has read or heard something about writing the best subject lines … you know, the ones that are automatically opened ...

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