Got a million dollar idea and you’re not afraid to use it? You might want to consider how you cast your net to receive as much traffic online as possible to sell it. To help you wade through searching in vain for that golden rule, here is a list of marketing tools that can advance your idea to the max.
We’ll start with RankTracker. RankTracker is a ...
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When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.
PageRank is a link analysis algorithm used by Google to help determine the relative importance of a website.
Every ...
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Marketing is a way of branding your products. Every product that comes for sale is purchased in the hopes that the product or service is of good quality. Now with the improvement in technology, the public have taken up an interest in products sold online. A product with good review is found to be sold on a higher quantity and reaches the wider ...
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Multimedia content, such as infographics and videos, is user-friendly and highly sharable. And, because multimedia content is not text-centric, it can easily be “repurposed” for use in your offsite content and across your social media channels.
But, if created haphazardly, this type of content can harm your brand by appearing sloppy and unfinished. Instead of rushing to compete, or publishing content that doesn’t put your “best foot forward,” take a step back ...
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Videos are one of the best ways to generate traffic to your website. Video sites like YouTube have millions of users and the videos are more shareworthy than other forms of content. Most importantly, the search engines tend to favor videos in their search listings, making video SEO a reliable way to bring in targeted traffic. We have found five interesting video SEO techniques you can use to boost rank ...
Continue Reading →If you’ve got duplicate page problems, perhaps a canonical tag can solve your problems! Did you know that your pages might be cannibalizing each other in the search results? Help Google determine which pages should be ranking for your most important keywords by using the canonical and meta robots tags.
Transcript
Hi, I’m Brynna, and today we’re going to talk about the canonical tag. So what is the canonical tag? It’s a little piece of code that ...
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Blogs are the absolute dream of the modern SEO company. They invite discussion, keep content fresh, spread the word about the business and help SEO efforts enormously all at the same time and for generally little input.
However, there will always be those blogs that seem to crawl along at a rather paltry pace while others rake in the traffic and work wonders for their respective businesses so why is this?
Well, more often ...
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Here is my guide to the free tools available from one of my favourite websites moz.com
Moz.com is a website I just could not live without. They offer such a huge range of tools, and it would seem that they are making more and more of these free!
Here is my quick guide to some of the tools you can get for free from Moz (formerly SEOmoz) and how you might ...
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If the title above is a bit presumptuous, I hope you’ll forgive me. The truth is, we all forget much more than we learn, and sometimes we need a reminder. Clearly, traffic alone isn’t the only metric that matters, but there’s also no denying that high enough traffic levels will solve almost any problem we as marketers and bloggers face.
If you master the ...
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1. Conversions: Studies have shown that video can increase lead generation and shopping cart conversions. Videos are great for increasing open and click through rates in email, increasing form completions on PPC landing pages, and increasing conversions on any website.
2. SEO: Video has the ability to drastically impact universal search, and its interactive tendencies result in high click through rates from web pages, which ultimately impacts SEO for the better.
3. Brand ...
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