1. Conversions: Studies have shown that video can increase lead generation and shopping cart conversions. Videos are great for increasing open and click through rates in email, increasing form completions on PPC landing pages, and increasing conversions on any website.
2. SEO: Video has the ability to drastically impact universal search, and its interactive tendencies result in high click through rates from web pages, which ultimately impacts SEO for the better.
3. Brand ...Continue Reading →