Month: October 2012

  • Three Questions to Measuring Social ROI.

    When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you must take into account more than the simple (gain-investment)/investment equation. Simply put, you will need to look at more than just dollars invested in […]

  • What Images Can Do For You.

    There’s a well-known saying that says, “A picture is worth a thousand words.” Well, an image is also worth a great deal of page visits, conversions, and sales! For this week’s Design article, I’m going to be talking about the importance of images within your site and other aspects of your marketing tools. In today’s […]

  • How to use Google Search more efficiently.

    I use Google to search for things a lot of my day. Google does a really good job finding relevent results but sometimes I am looking for something so specific I really need to dig… Some of these you may know about.. but if you don’t they will help you save a LOT of time. […]

  • Find the content in your business.

    As you may well have heard from everyone, content marketing is the new way forward. I find this a preposterous idea, not because I don’t agree that content marketing is the new way forward, but because it has always been the way forward. Content marketing is all about providing quality information and products for your […]

  • How to Optimize a Web Page in 7 Easy Steps.

    On-page optimization is the easiest, most learnable aspect of search engine optimization. But like all “easy” things, we sometimes forget that you can still do them wrong. Easy doesn’t always mean simple. Yet, many complex tasks can be made easy with a good process. Below I’ve outlined a solid on-page optimization process that you can […]

  • 5 Tips to Better Manage Your Affiliate Program.

    Most companies have some sort of affiliate program in order to take advantage of what others can offer customers, but it can be tough to manage all of these different partners. You have your own customer service to perfect, your own marketing campaigns to run, and an entire staff to keep in order, so it’s […]

  • A Beginner’s Guide to Target Market Research.

    Regardless of the budget you have available, getting to know your target market before you launch a website is critical to its success. In this guide I’ll share a few low cost ideas that will at least give you some insight into the people you want to sell to. Forget about guesswork In their mad […]

  • Debunking 7 SEO Myths.

    Search engine optimization, or SEO, is a process that’s always changing. As Google and other search engines refine their algorithms, webmasters must adapt to ensure good organic search rankings. Common SEO myths distract from best practices and may even cause search engines to pass a site by. 1) The More Keywords, the Better Good SEO […]