Three Questions to Measuring Social ROI.


SEO | Search Engine Optimization | Santa Barbara Marketing | Santa ...

When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you ...

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How to use Google Search more efficiently.


Article Expert 22.04.2011 in SEARCH ENGINE OPTIMISATION

I use Google to search for things a lot of my day. Google does a really good job finding relevent results but sometimes I am looking for something so specific I really need to dig…

Some of ...

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Find the content in your business.


As you may well have heard from everyone, content marketing is the new way forward. I find this a preposterous idea, not because I don’t agree that content marketing is the new way forward, but because it has always been the way forward. Content marketing is all ...

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How to Optimize a Web Page in 7 Easy Steps.


On-page optimization is the easiest, most learnable aspect of search engine optimization. But like all “easy” things, we sometimes forget that you can still do them wrong. Easy doesn’t always mean simple. Yet, many complex tasks can be made easy with a good process.

Below I’ve outlined a solid on-page optimization process that you can apply to any web page ...

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5 Tips to Better Manage Your Affiliate Program.

Best SEO Specialists

Most companies have some sort of affiliate program in order to take advantage of what others can offer customers, but it can be tough to manage all of these different partners. You have your own customer service to perfect, your own marketing campaigns to run, and an entire staff to keep in order, so it’s no secret that the easier the affiliate partnerships the better. Still, it’s important that ...

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A Beginner’s Guide to Target Market Research.

Search Engine Optimization (SEO)

Regardless of the budget you have available, getting to know your target market before you launch a website is critical to its success.

In this guide I’ll share a few low cost ideas that will at least give you some insight into the people you want to sell to.

Forget about guesswork

In their mad rush to get up and running online, many small business owners forget this fundamental step ...

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Debunking 7 SEO Myths.

Search engine optimisation software

Search engine optimization, or SEO, is a process that’s always changing. As Google and other search engines refine their algorithms, webmasters must adapt to ensure good organic search rankings. Common SEO myths distract from best practices and may even cause search engines to pass a site by.

1) The More Keywords, the Better

Good SEO relies on keywords, but using too many on any one page makes search engines ...

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