When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you ...Continue Reading →
As you may well have heard from everyone, content marketing is the new way forward. I find this a preposterous idea, not because I don’t agree that content marketing is the new way forward, but because it has always been the way forward. Content marketing is all ...Continue Reading →
On-page optimization is the easiest, most learnable aspect of search engine optimization. But like all “easy” things, we sometimes forget that you can still do them wrong. Easy doesn’t always mean simple. Yet, many complex tasks can be made easy with a good process.
Below I’ve outlined a solid on-page optimization process that you can apply to any web page ...Continue Reading →
Most companies have some sort of affiliate program in order to take advantage of what others can offer customers, but it can be tough to manage all of these different partners. You have your own customer service to perfect, your own marketing campaigns to run, and an entire staff to keep in order, so it’s no secret that the easier the affiliate partnerships the better. Still, it’s important that ...Continue Reading →
Regardless of the budget you have available, getting to know your target market before you launch a website is critical to its success.
In this guide I’ll share a few low cost ideas that will at least give you some insight into the people you want to sell to.
Forget about guesswork
In their mad rush to get up and running online, many small business owners forget this fundamental step ...Continue Reading →
Search engine optimization, or SEO, is a process that’s always changing. As Google and other search engines refine their algorithms, webmasters must adapt to ensure good organic search rankings. Common SEO myths distract from best practices and may even cause search engines to pass a site by.
1) The More Keywords, the Better
Good SEO relies on keywords, but using too many on any one page makes search engines ...Continue Reading →